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By 1985, Nirma washing powder had become one of the most popular, household detergents in many parts of the country. [citation needed] By 1999, Nirma was a major consumer brand, offering a range of detergents, soaps and personal care products.

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Laundry detergent or washing powder is a substance that is a type of cleaning agent that is added for cleaning laundry. In common usage, "detergent" refers to mixtures of chemical compounds including alkyl benzene sulfonates , which are similar to soap but are less affected by hard water. In most household contexts, the term detergent refers to laundry …

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